As someone who’s spent more than three decades helping brands make their mark in Out-of-Home (OOH) advertising, I can tell you that the billboard landscape—especially
As someone who has been deeply immersed in the world of billboard advertising for decades, I can confidently say that the landscape has changed dramatically.
In recent years, we’ve seen a significant shift toward sustainability across all industries. Consumers are becoming more environmentally conscious, and brands are feeling the pressure
In my 30+ years working with billboards and Out-of-Home (OOH) advertising, I’ve witnessed a lot of change. We’ve moved from hand-painted billboards to digital displays,
In the fast-paced world of advertising, billboards remain a powerful medium to capture attention and influence consumer behavior. However, not all billboards are created equal.
Hey there, it’s Bill Hobbs, “The Billboard Guy.” As we head into 2025, I want to share some of the key trends in the billboard
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Rotate static messages remotely on single billboards, digital advertising offers immediate flexibility and timely promotions. Ideal for up-to-date outdoor ads.
Mobile ads on bus wraps or bus shelters maximize city-wide exposure, reaching commuters and pedestrians alike. Make your message move with transit advertising.
Smaller than traditional billboards, these ads target local audiences on busy city roads. With Americans spending significant time driving, they ensure captive reach.
Billboard advertising is often associated with busy highways, but outdoor advertising in rural markets can be just as effective. While these areas come with challenges
The Importance of Contrast in Outdoor Ad Design: Making Your Billboard Stand Out Contrast in outdoor Ad design is one of the most crucial elements
How Outdoor Advertising Drives Foot Traffic to Brick-and-Mortar Stores In an increasingly digital world, outdoor advertising remains a powerful tool for driving traffic to brick-and-mortar
The Science of Viewing Distance in Billboard Design: Maximizing Impact with Strategic Placement Billboards are a staple of outdoor advertising, but their effectiveness hinges on
Boost Your Business with Digital Billboards: Reaching Audiences with Precision and Flexibility In today’s fast-paced advertising landscape, digital out-of-home (DOOH) advertising is revolutionizing the way
Outdoor advertising and social media are powerful marketing tools on their own, but when combined, they create a seamless and engaging experience that amplifies a
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