Unleash the Power of Billboard Advertising
Reach a captive audience on the go with impactful billboards. Our customized designs and strategic placements ensure your message gets noticed. Maximize your brand exposure today, effortlessly.
THE HISTORY OF
Billboards came into being as the motor vehicle industry took hold during the early 20th century. However, the first piece of modern advertising, which eventually led to the creation of all types of outdoor advertising, appeared in 1450 when Johannes Gutenberg invented movable type printing. What began with a simple handbill, transformed into illustrated posters as printing techniques changed. From there simple billboards popped up to attract people traveling on foot, horseback, or carriage to nearby establishments such as local inns.
Billboard advertising processes as they’re known today began forming prior to World War I as bigger corporations in need of distinct advertising began mass producing billboards for use across the country. Suddenly, travelers were seeing ads for everything from soap to soda as they drove their brand new cars across the country.
How billboard advertising stacks up now
Today, billboard advertising has grown as technology has changed. Outdoor billboard advertising consists of more options for those looking to target an audience on the go. From traditional billboards to digital options, from large to mini, billboard advertising still has great potential as a marketing strategy without conforming to a one-size-fits-all mentality. The possibilities within the Atlanta market are especially promising when you take a closer look at the statistics around the city.
This puts a lot of Atlantans in their cars for an extended period of time in a city with accessible outdoor advertising – a perfect recipe for getting your billboard messages seen, which is excellent news since, according to Arbitron, 71% of drivers and passengers notice a billboard message when they pass one.
Seeing results with effective billboard advertising
You know you’ve got the audience here in Atlanta for outdoor advertising, but the key to being effective is finding the right combination of visual elements and marketing message.
It’s important to remember that consumers looking at your billboard are on the go, sometimes moving at high speed, and you need to ensure your message gets across in a short period of time.
Including these key elements can help:
Effortless Outdoor Media can help combine all of these elements into a customized billboard design to create a visual story specifically for your business. They can then use their years of expertise to locate the right billboards for you to reach your target audience.
Ready To Get Started?
For the best billboard and outdoor advertisement prices, placement and service contact us now at firstname.lastname@example.org/ – We will respond within 24 hours or less.