Digital Billboards Advertising
Amplify Your Message with Digital Billboards
TAKING OUTDOOR ADVERTISING INTO
The Digital World
In 1963, author J.G. Ballard predicted the use of enormous electric signs to entice people to “buy now” in a short story entitled, The Subliminal Man. Today, digital billboard advertising is very much a reality utilized by small and large corporations across the country.
According to the Outdoor Advertising Association of America, digital billboards made their first actual appearance in 2005 as both screen and Internet technology became available to make the remote loading of files possible onto a billboard-sized screen. However, prior to the first electronic billboard, digital place-based screens had been in use since the 1990’s.
The Benenfits Of Going Digital
CHANGE IT UP
The ability to make immediate copy changes to an ad is perhaps the biggest benefit to digital billboard advertising, especially if your campaign includes running limited-time promotions or focuses on upcoming events. In this medium, you have the ability to change your message daily, hourly, or even minute-to-minute should your campaign needs call for it. With these quick changes, you can ensure your target audience is getting the right messages at the right time. You even have the ability to target specific customers on certain days and can provide real time news should you get new information to share at any point. The ever-rotating messages on an electronic billboard may also be more eye-catching, which is good news since 71% of drivers and passengers notice a billboard message when they pass one, according to Arbitron.
Oftentimes, digital billboard advertising is used for sales promotions, counting down to a specific event or holiday, promoting specials at local restaurants, featuring new real estate listings, and more. Utilizing electronic billboards can potentially attract a large number of customers here in Atlanta, the seventh largest media market in the US according to Nielsen.
Seeing results with effective billboard advertising
Get Your Digital Billboard
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