How Much Does a Billboard Cost?
When it comes to running a business, there’s always 1 question that lords over all others: how much does it cost?
From office renovations to the intern’s coffee run, the bottom line is always lurking, always tallying up the score.
Billboard Cost Is Complicated
With this financial angel-and-devil-on-your-shoulder routine always running, it’s no surprise that cost is always top of mind. And this is doubly true when it comes to advertising. Everyone wants the most bang for their buck; but following this mantra when promoting your business can literally be the difference between success and insolvency. Savvy advertising drives business and grows revenue, while stale or misguided campaigns can drive a business into the ground.
I say all this to underscore that when people ask me “How much does a billboard cost?,” I totally understand their plight.
However, like all things in business, it’s not all that simple. Asking how much a billboard cost is like asking how much a steak costs. Well, what kind of cut are you looking for? Do you prefer a leaner cut like a sirloin, or a more marbled, thicker cut filet mignon? Do you only spring for organic, grass-fed beef, or will any cut do so long as it’s tasty? There are financial implications behind all of these meaty decisions, just as there are factors that determine the price of running your ad on a specific billboard.
Though extraneous factors can affect billboard price, it’s easy to remember the main 3 with an acronym: LVT (location, visibility, term).
GET EYES ON YOU
The Importance Of Visibility
keep it going
The Length of Your Campaign
For instance, say you’ve found the perfect location to run your latest and greatest outdoor advertisement. Based on other factors, it usually costs $2,000/month to run a billboard here. Yet, if you run the advertisement for 6 months, it might only cost $1,500/month to get your glorious ad up. These pricing differences change from billboard to billboard, but regardless it definitely sweetens the deal!
Odds & Ends, Plus Tips & Tricks
So, what are the takeaways from all of this?
Your Chance For An Awesome Experience
So next time you’re thinking about buying a billboard, there’s no need to be worried or confused about pricing. If you ever wonder “how much does a billboard cost?” again, just know that this post is here for you! Or, if you really want hard numbers, we’re always here to talk with you directly!
In fact, for the best billboard and outdoor advertisement prices, placement and service contact us now at firstname.lastname@example.org. We will respond within 24 hours or less.