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How to properly design a billboard in Spanish
Billboards are all about finding the right location to target your demographic. However, what happens when the primary language spoken by your demographic isn’t English? You adjust. If your existing outdoor advertising campaign consists of billboards only in English, it may be time to translate them in order to widen your reach by making a […]
What is Out-Of-Home Advertising?
Out-of-Home (OOH) advertising is a broad category that includes all ads that reach consumers while they’re not at home. Ad pieces like billboards, posters and transit ads all fit into this category. Because of this reach, you can find OOH advertising everywhere once you leave your home, according to the Out of Home Advertising Association […]
How to purchase political billboards in Atlanta
Billboards and advertising go hand-in-hand when the strategic goal is to reach a large number of people. While individuals can close a pop-up ad or change the channel on their television during commercials, a billboard can’t be so easily ignored. For this reason, they’re a great way to get a specific message out to an […]
The Best Strategy for Political Billboards in 2020
A big election year is quickly approaching. If the last Presidential election is any indicator, this coming November will be contain a polarizing event that drives people to the polls. With so much potential activity in this next election, it’s important to ensure your candidate has the right coverage to maintain visibility for voters. A […]
What is outdoor media?
As companies shift to digital strategies that put social media and pop-up ads front and center. You may worry that print, of any kind, is a dying breed. Outdoor media, however, seems able to debunk this sentiment year after year. According to the Out of Home Advertising Association of America, “Out of home (OOH) advertising […]
Can you rent billboards in Atlanta, Georgia?
So can you rent billboards in Atlanta, Georgia? The quickest answer to this question is yes. Atlanta, with its busy downtown and congested highways, is one of the best cities to rent a billboard. You’re guaranteed a high volume of exposure in almost any location. The trick is finding the right billboard that has high […]
Broaden the reach of your political campaign with outdoor advertising
Exposure for political candidates during an election year is crucial. Whether running in a small, district election or vying for a statewide seat, voters need to know who you are. Not only that, but they need to see your campaign message around town often enough that you stay fresh in their minds for election day. […]
The Effectiveness of Out-of-Home Advertising
Atlanta tops the charts when it comes to the number of miles it takes for local commuters to get to and from work. According to The Atlanta Journal-Constitution, it’s a 12.8-mile commute for local drivers, on average. This beats out bustling metros like Dallas, Phoenix, Nashville and Detroit. It also means Atlanta commuters are often […]
Why Some Companies Struggle With Competitive Billboard Pricing
Deciding to add billboard advertising to your marketing campaign can have many positive effects. Not only does out-of-home advertising build brand awareness, but it helps push out your campaign to a potentially huge audience. When it comes time to purchase billboard space you have options. Locally-owned and operated outdoor advertising businesses typically have the most […]
The Power of Retail Billboards
While there are many options when it comes to advertising, retail billboards can make an impact on the local community in two very important ways. Just one type of out-of-home (OOH) advertising, billboards offer the unique opportunity to place advertising in proximity to your brick and mortar store. You can use the medium to physically […]