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How to Design a Billboard for Maximum Return on Investment

A wide variety of very popular billboard advertisements

Utilizing billboard advertising in Atlanta can be a smart strategy to reach a large number of people in your target audience. Over 76% of Atlanta commuters get to work by car with an average drive time of 31 minutes, giving them ample opportunity to pass and view your billboard messages. What’s even more impressive is that 71% of drivers and passengers notice a billboard message when they pass one. So, not only are the majority of Atlanta commuters in their car going to and from work each day, but close to three quarters of those drivers will notice your billboard if it’s on their commute.

Getting noticed

With this high percentage of billboard-viewing traffic here in Atlanta, it’s important to design your billboard advertising for maximum return. You not only want to create a visual story for your business with your billboard, but you want to make your ad memorable while encouraging your audience to take action.

With over 25 years of experience in successful outdoor advertising strategy, Effortless Outdoor Media has compiled a list of best practices to use to ensure your billboard captivates.

The visual elements

Although copy does go onto a billboard ad, it’s important to think of the piece as a visual story. You want to include an image or graphic that’s going to explain your brand and attract your target audience. Make sure the colors you use on your billboard are in high-contrast combinations. Research shows that high color contrast can improve the lasting impression your outdoor advertising leaves by 38%. Lastly, make sure your logo or company name is on the billboard in a highly visible way. You want passersby to associate this ad with your brand, so they need to know who you are.

The message

Brevity is the magic word when it comes to crafting your marketing message for outdoor advertising. You don’t want to fill up your billboard with a lot of text, so keep your message between five and nine words. Seven words tends to be the sweet spot on average for marketing messages. Remember to use a combination of upper and lower case characters as well. While you might be tempted to use all uppercase characters for emphasis, it’s been proven this is harder for people to read from a distance.

In addition to your marketing message, make sure your billboard includes a clear call to action such as a phone number, website, or your physical address so that people know how to connect with you after seeing your billboard. A quarter of those who view a piece of outdoor advertising are motivated to visit that business the same day, so you need to tell people, on your billboard, how to get to you.

Size matters

Scalability is incredibly important when designing a billboard. You need to make sure that what you see designed on a small computer screen will still look good and be easy-to-read when it’s blown up to billboard size. Make sure you use large fonts for your text with adequate spacing between letters as well as words to ensure readability. Your logo or company name needs to also blow up appropriately so that it can easily be seen from afar.

A billboard ad should be thought of as a single idea represented visually through images, text, and branding. All three elements come together to create an effective billboard that can generate maximum return for your business. Effortless Outdoor Media can help pull together each of these elements, assisting you with the creation of your billboard advertising campaign. Their desire to make the entire process “effortless” for you allows them to take on the design role while evaluating the Atlanta market to find the best options for your outdoor advertising needs.

For the best billboard and outdoor advertisement prices, placement and service contact us now at – We will respond within 24 hours or less.




For the best billboard and outdoor advertisement prices, placement and service contact us now at – We will respond within 24 hours or less.