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Image Resolution Is A Major Factor In Outdoor Media

A wide variety of very popular billboard advertisements

Billboards are a great way to increase your brand’s visibility. Did you leave home today? Think about how many billboards you likely saw to and from your destination. Now think about their designs and image resolution. Which stood out to you the most? Did you notice any trends in the ones that were more memorable?

It’s likely that the ones that stood out more followed some specific rules when creating them. For one, you have to use short, but engaging text for your copy. Also, you’ll want to be sure that your logo is easy to discern for those passing by. Otherwise, those impressions will mean nothing.

Blurry isn’t better

Once you’ve decided what’s going onto your billboard, you have to make sure it’s viewable. And we don’t just mean the size of the copy. If your board has a poor resolution, that can be as damning as bad copy.

Glenn, our founder and resident expert, says that “you want 300 by 500 DPI.” It’s also advisable that you let the advertiser handle this aspect. You are of course welcome to design the artwork yourself. We’ll even send you “a spec sheet… that has the type of format [and resolution] it needs to be in. But if you’re at all hesitant in fear that your dimensions may be off, it’s best to let the advertiser handle it.

Why you should EOM for your next billboard

More times than not, Glenn takes on the responsibility of the artwork. This sheer amount of times qualifies him as a subject matter expert in the field. That’s why you should let EOM handle your next billboard.

Our combined experience guarantees you results, as well as the most value for your dollar. If you’re ready to get your next billboard created, reach out to us today? Our expert team will ensure your ad gets the treatment it deserves!

Clip Transcript:

Jason Sirotin:

Hi, I’m Jason Sirotin, and today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything of Effortless Outdoor Media, which is a outdoor media advertising placement company. What resolution image do I need for a billboard?

Bill Hobbs:

Usually you want about 300 by 500 DPI, if three by five is the size, but anybody I work with, usually I would design the artwork, but I do have some agencies we work with or clients that they’ll design the artwork. I’ll kind of give them input as far as what type of artwork they should use. I have a spec sheet I send them that has the type of format it needs to be in, the resolution, all that, to make it really simple, but 90% of the time I would be doing the artwork for it.

Jason Sirotin:

Bill, thank you so much for sharing your knowledge with us today. We really appreciate it. If you’re interested in learning more about what Bill has to offer, you can visit him online at, and you can email him at bhobbs, that’s




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