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What is a Vinyl Billboard?
While you may think a vinyl billboard is some special type of outdoor media, some high-end billboard, what we’re really talking about is the material most billboards use today to display advertisements. The particular type of vinyl used to make billboard ads is technically known as PVC. It has the capability to survive some of […]
How to Run an Outdoor Advertising Campaign
Running an outdoor advertising campaign from start to finish can feel like a massive task. It’s really more like two tasks actually: you first need a marketing strategy that includes an actual campaign to run, and then you’ve got to figure out where your ads should go. There are so many decisions and pieces that […]
How to Design a Billboard for Maximum Return on Investment
Utilizing billboard advertising in Atlanta can be a smart strategy to reach a large number of people in your target audience. Over 76% of Atlanta commuters get to work by car with an average drive time of 31 minutes, giving them ample opportunity to pass and view your billboard messages. What’s even more impressive is […]
How to Advertise on a Subway
Subway Advertising Subways are busy places. People constantly moving through stations and getting on and off trains provides advertisers with a large, captive audience willing to look at ads in a somewhat intimate setting. Although potentially surrounded by people, in this particular environment subway passengers are typically more comfortable looking at ads for the duration […]
How to Advertise on a Bus
Bus advertising is a great option to consider when thinking through your outdoor advertising strategy because it allows you to easily reach a large target audience. Functioning much like a mobile billboard, placing your advertising on or inside a bus puts your brand on the move. Instead of waiting for people to pass by your […]
Electronic Billboards or Digital Billboards?
In the world of outdoor media advertising you may see two options that sound, more or less, like the same thing – electronic billboards and digital billboards. They may sound like the same thing because they actually are the same. Whether referred to by what powers them (electricity) or by the type of display they […]
Atlanta Billboards For Sale
If you’re looking to utilize billboards in your advertising campaign, Effortless Outdoor Media is the right partner for you from start to finish. Our vast knowledge of every structure in Atlanta and the surrounding areas, matched with our symbiotic relationships with the billboard owners, allows us to locate the best coverage options at the best […]
How to Build a Brand and Why It’s So Important in Billboard Advertising
How to Build a Brand and Why It’s So Important in Billboard Advertising Branding goes so far beyond a surface understanding of the business. The most effective brands have followers that not only love the products or services they sell, but love the brand itself and what it stands for. Why? Brands tap into emotions, […]
Billboard Design: Part II
Billboard Design: Part II Our big takeaways from our Part I post included having: large font short and simple messaging deliberate design Let’s delve a bit deeper into the deliberate design piece. What will colors, imagery, and layouts give your billboard the most attention and make it stand out from all the rest? Of course, […]
Happy Earth Day!
Happy Earth Day! As we gear up for the weekend, let’s take a couple of minutes to celebrate and say THANK YOU to Mother Earth! At Effortless Outdoor Media, we wanted to take this opportunity to give back. In honor of Earth Day, we are donating funds to the Georgia Releaf program, a part of […]