In the world of outdoor media advertising you may see two options that sound, more or less, like the same thing – electronic billboards and digital billboards. They may sound like the same thing because they actually are the same. Whether referred to by what powers them (electricity) or by the type of display they have (digital) these billboards rotate advertising messages every six to eight seconds on an LED screen. Ads are delivered as a simple file to the electronic or digital billboard rather than printed out and pasted directly on a more traditional, static billboard.
For advertising that’s always moving
The very nature of electronic/digital billboards, where the message is always on the move, makes it a unique outdoor advertising media option because you have the ability to constantly change your message. Ideal for campaigns that are constantly in flux, electronic/digital billboards give you the flexibility to modify your ad message daily, hourly, or even minute-to-minute. Some campaign best-suited to this type of billboard include.
Newly added products
It’s important to note that electronic/digital billboards are most cost-effective when used in campaigns such as these rather than in those where the copy doesn’t really have to change. For those types of campaigns, a static billboard is just as effective and is a more affordable option. The biggest savings in cost you get from electronic/digital billboards is in the ability to make quick changes to your advertising without any additional expense.
This ability to always make changes to your ad, enabled by electronic/digital billboards, helps you get the right messages to your target audience at the exact right time. There’s no delay, so just as the billboard is constantly rotating messages, so too are you able to constantly change what your audience sees.
Going digital can catch the eye
Any way you look at it, there’s a bit more room for flash when utilizing electronic/digital billboards because you’re able to take your message beyond a static image. Creating more eye-catching marketing can lead to more follow through from your target audience on whatever your call to action is on the ad. It can also make your ad more memorable for passersby who view any number of outdoor media ads throughout their day.
This potential to more effectively grab the attention of your target audience means it’s important to properly design your ads to clearly and powerfully get your message across. With extensive experience and best practices in design, Effortless Outdoor Media can take your brand from concept, through design, to going live on electronic/digital billboards in the right locations around Atlanta to reach your audience. By selecting high-contrasting colors, crafting a catch but brief message, and ensuring fonts are easy-to-read, we create billboard ads ideal for the digital format.
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