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Rental Periods and Contracts

A wide variety of very popular billboard advertisements

So you’ve decided you’re ready to purchase a billboard. Your message means enough to you that you want it displayed for the world to see! Well you’ve come to right place. This blog champions the use of billboards. They remain a steadfast means of promotions for all brands!

Before committing to anything, it’s good to know the ins and outs of exactly what you’re getting. We can help with that. Our extensive blog list covers all aspects of the industry. If there’s a question to be asked about billboards, we likely have an answer for you. Read on to learn more about billboard contracts and rental periods.

So what’s my contractual obligation to a billboard

The average rental period for a billboard is one year. As Bill notes in the clip above, though, there are exceptions to the general rule. Realistically, you’ll want to pass on any contracts less than three months.

This is because it often takes at least 90 days before you can track the results of your campaign. Ideally, you’ll want even longer to have a true idea of your campaign’s effectiveness. The only time this isn’t the case is when there’s a time constraint on the thing being promoted. For example, think about a concert or event that is only going to be in town for a certain period of time. In this case, a shorter time frame is preferred. You can track the success of the effort using metrics like the amount of sales.

Contact Effortless Outdoor Media Today!

Whether you’re looking for a three month life cycle, or the full year, EOM can help. We specialize in bridging the gap between brands and billboard advertising. We’ll ensure that your selection speaks for you in the most effective way possible. Get results today, contact us now!

Clip Transcript:

Jason Sirotin:

Hi, I’m Jason Sirotin, and today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything, of Effortless Outdoor Media, which is a outdoor media advertising placement company.

How long is the rental period on a billboard? And how long does a contract need to be?

Bill Hobbs:

The rental period on a billboard is normally a one-year, it’s an annual agreement. However, there are exceptions. It normally takes, I recommend never advertising less than three months because it takes a few months to see how effective the billboard campaign will be for you. But also, with billboards, it’s a longer up the more response to get, because they’ve seen the billboard over and over again.

So normally it’s a year, but the shortest term is three months for almost any campaign. With the exception of, if there’s a trade show or a concert that comes into town, a lot of times they’ll just advertise for a month to let people know that they’re coming.

Jason Sirotin:

Bill, thank you so much for sharing your knowledge with us today. We really appreciate it. If you’re interested in learning more about what Bill has to offer, you can visit him online at and you can email him at bhobbs@effortlessoutdoormedia.c




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