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How Much Copy Should Your Next Billboard Have?

A wide variety of very popular billboard advertisements

There are many considerations when it comes to selecting and designing a billboard. One of the first choices is whether you want a static or digital billboard. A static billboard refers to one with printed copy and designs. A digital billboard is just that; an electronic option.

But, with either selection, you choose the corresponding copy. This refers to the text that appears on your ad. Believe it or not, there is even an art to this aspect of billboards. Learn more on selecting the right amount of copy for your ad below.

How much is too much ad copy?

When it comes to your brand, it stands to reason that you may be passionate about the subject. You likely want everyone to know everything there is to know about what you’re promoting. This can make it tempting to load as much information as possible onto your billboard. This would be ill-advised, though.

In advertising, it’s about communicating your message with the least amount of words. The focus should be on being concise and memorable. Also, keep in mind the size and ratio of the other items on the ad. Make sure your logo is just as visible as your message.

EOM is here to help

If you think about all the ads you’ve seen on billboards, consider the most memorable ones. They’re most likely proportioned well down to the logo. There’s nothing worse than a poorly promoted brand that solves a legitimate problem.

That’s where Effortless Outdoor Media comes in! We’re equipped to help you raise your brand awareness with the billboard that fits you best. Our consultation will point you in the right direction of out of home advertising. Contact us today to get started. Your dream billboard awaits!

Clip Transcript:

Jason Sirtoin:

Hi, I’m Jason Sirotin. And today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything, of Effortless Outdoor Media, which is a outdoor media advertising placement company. How much copy should and can I put on a billboard?

Bill Hobbs:

Oh, that’s a great question. How much copies should and can you put on a billboard? You can put a book up on a billboard, but it’s not going to be effective and it’s going to be a waste of money. The best thing to look at is you want to have about seven words on the billboard if possible, seven or eight. And you want to, when it comes down to the design, you want to have who you are and what you do the most prominent. Where you want to have a large logo so that nobody misses the logo. And everybody sees the name of your company. Because I’ve seen a lot of billboards where they have a cute tagline, but the logo is very small. You have no idea who the advertiser is. The other thing is you want to let people know what you do. Those two things are the most important items to put on the billboard. But you want to keep it very simple and the less copy it has the more effective it will be for that advertisement.

Jason Sirotin:

Bill, thank you so much for sharing your knowledge with us today. We really appreciate it. If you’re interested in learning more about what Bill has to offer, you can visit him online at and you can email him at B Hobbs. That’s




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