Farming | Regardless of what you do, a billboard is a great way to get the word out.
That's because so many people are likely to see them in their travels on a given day. As such, the billboard industry has a long and storied history across the globe. It has brought a great deal of support in advertising to a wide range of businesses. Even farming!
Back in those times, if you were a farmer with land near a main highway, you could get a range of perks from the noted businesses. They offered top of the line paint jobs to these farm owners. In return, the companies could include adverts for their brand on the parts of the farms in view from the highway.
The result was a resounding success. The tobacco brands saw huge spikes in conversions and sales after finishing these jobs. It turned out to be a big win for both parties, as the farm owners didn’t have to shell out for paint and work.
These efforts were so effective, that you can still see those advertisements to this very day! Even after the campaigns’ advertising runs ended, they still elected to keep the paint jobs, meaning the ads are still visible.
Of course, there are far more intricate ways to style a billboard today. Looking to get yours erected the right way? You’ve come to the right place! Reach out to us here at Effortless Outdoor Media to get your consultation started today! We look forward to hearing from you.
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