There are tons of creative approaches to take when creating your billboard campaign. There are different, unique designs that can catch an eye pretty fast. But what about incentivizing your audience in an effort to increase engagement with your ad? We’re here to look further into the notion!
This idea comes from an awesome ad from the minds over at Chevrolet’s marketing department. In their classic “Penny Billboard”, they actually had an advertisement that gave passersby the opportunity to grab real pennies off the board. It worked, too! People would stop and send a considerable amount of time getting the pennies off the ad.
Never Bribe Your Audience
Now we’re not saying that you should always be incentivizing your audience for support. This can become a costly endeavor that may not be worth the overall effort. But in calculated, efficient doses, this can be a great marketing tool.
Let’s say your billboard isn’t placed in an ideal area for people to physically interact with it. You can also leave a website or email address for people to visit where they’re able to take advantage of the incentives. Try doing this once a year or so to keep your demographic targets on their toes.
Effortless Outdoor Media
This is one of many ideas that can help bolster your outdoor advertising efforts. We know your brand is near and dear to you. That’s why it’s important to ensure it gets the proper treatment and exposure for success.
Want a guide to help you across this sometimes tricky journey? Contact us today! Effortless Outdoor Media is committed to bringing the best in outdoor advertising that your resources can afford. Schedule a consultation with us so that we can determine the best course of action for your next outdoor ad. We look forward to hearing from you!