Out-of-home-advertising refers to the age-old practice of outdoor media. From every highway to surface street, across all cities, you are bound to pass a billboard. Almost all your favorite brands makes use of outdoor media to stay fresh on consumers’ minds. These efforts come in a variety of shapes, sizes, and make-up.
The two main options for billboards are known as static and digital. As its name implies, static refers to billboards consisting of unchanging, printed copy. Likewise, digital billboards carry the flexibility of electronic imaging. Read on for a deeper dive into contrasts between the two.
Pros of static and digital
Both variations come with their associated benefits. Static, for example, is generally a cheaper option than the standard digital fare. Also, you can guarantee that your ad will have the run of the show; no splitting attention.
But, digital billboards also don’t have the limitations of one time print. That means a much smoother process in the event that you need to change something. Digital is also often quicker to garner a gaze on account of its enhanced graphic options.
So what are the cons?
Neither option is without its setbacks, either. One addresses the downside of the other. As stated, static billboards are much more expensive and complex to change. Also, static billboard setups come with their associated costs.
As well, digital billboards are lacking in certain areas. Namely, they lose the singular focus of printed ads. That’s because digital choices are often a rogues gallery of all contributing advertisers. Essentially, you’re paying to share ad real estate.
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Hi, I’m Jason Sirotin, and today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything of Effortless Outdoor Media, which is a outdoor media advertising placement company. Bill, we asked a hundred people. What’s the difference between static and digital billboards?
Okay, Jay, the difference between a static and a digital billboard is, a digital billboard is an electronic billboard, just like a TV screen and a static billboard is a billboard that is made of vinyl, and it’s just one message that you put up to advertise.
Bill. Thank you so much for sharing your knowledge with us today. We really appreciate it. If you’re interested in learning more about what bill has to offer, you can visit him firstname.lastname@example.org. And you can email him at bhobbs. That’s B-H-O-B-B-S@effortlessoutdoormedia.com.