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Some More Interesting Billboard History
The industry is chocked full of fun facts and interesting billboard history that you may not be aware of! First let’s look at its actual name. Did you know there was a literal meaning behind it’s etymology? While the “board” aspect is fairly self explanatory, its first half actually carries a rich lineage. This comes […]
Musical Billboards
There’s so much you can do with an outdoor advertisement. Static billboards are just as effective as they’ve always been. But along with the advent of technology in the world, has come a multitude of ways to skin this particular cat. A great example of this are musical billboards! This spike in technological advancements has […]
Getting The Most Value Out Of Your Billboard
By now, we all know the true value of billboard advertising. Everyone has to come outside at some point. Whether it’s a trip to the grocery store, a doctor’s appointment, and so on. There’s always a reason to leave the house. And with that, comes the opportunity to market your brand via a competent, eye […]
Mobile Billboards
When you think of billboard advertising, you often think of a board with static placement. This is not in reference to the style of the board, i.e., static or digital, but rather to its positioning. And you wouldn’t be wrong for thinking this; the resounding majority of ads are usually relegated to one location. But […]
How Automobiles Expanded The Billboard Industry
Billboards and outdoor advertising have been around for ages. As we’ve previously discussed, there were outdoor ads as early as the days where farming was the main source of industry in America. But the field (no pun intended) didn’t see a true expansion until the invention of automobiles. It stands to reason of course. Once […]
Farming & Billboards
Farming | Regardless of what you do, a billboard is a great way to get the word out. That’s because so many people are likely to see them in their travels on a given day. As such, the billboard industry has a long and storied history across the globe. It has brought a great deal […]
Appealing To The Senses With Your Billboard
Billboards offer a unique opportunity to advertise your brand based on senses. As the years have progressed, there’s been so many intricate avenues to take your ad down. Today, we’ll be discussing the various creative ways you can appeal to your audience’s senses with your ad. The first of the senses we’ll review is sight. […]
Billboard Messaging: What You Should Know
Continuing with the theme of our previous article, today we’ll be looking at some drawbacks when it comes to your billboard. Before we discussed some content that would cause your billboard to see a reprimand (i.e., explicit content). Let’s look at an example of a previously erected billboard and what caused it to be taken […]
Billboard Don’ts: What You Can’t Say
Billboard Don’ts: What You Can’t Say Billboard Don’ts | Billboards are an amazing avenue for those looking to advertise their brands to the general public. When created well, they allow you to completely maximize your brand’s awareness. But there are certain limitations to bear in mind when taking this approach. Failing to observe them could […]
How External Ads Provide Value
How External Ads Provide Value “Do billboards really work?” This seems like a forgone conclusion. But, the power of outdoor advertising can often be taken for granted. Many are so used to seeing billboards, that advertisers may think they’ve lost the value they once held. This couldn’t be further from the reality of external ads. From […]
